Karnataka Tourism Policy 2009-2014 Unveiled

Bangalore, July 17 2009: Karnataka State Cabinet on Friday (July 17, 2009) unveiled the new Tourism Policy 2009-14, which envisages to transform Karnataka into a leading tourism destinations of the country.

The aim of the new Tourism Policy is to highlight Karnataka as a preferred destination in India by 2016. K. Viswanatha Reddy, Director, Department of Tourism, Government of Karnataka informed that the new Tourism Policy is investor friendly and has addressed all issues concerning land acquisition including government clearance. It has divided Karnataka into four zones and will provide special incentives to develop heritage circuits, Adventure and Pilgrimage Tourism in respective regions in each zone.

In the new Tourism Policy, Karnataka Tourism has also laid emphasis on promotion of Heli Tourism, Health and Wellness Tourism, Cruise Tourism. It has already invited Expressions of Interest (EoIs) from private parties to develop these tourism segments in the state. According to Reddy, through the new Tourism Policy, Karnataka Tourism will target the right consumers from the right market at the right time.

In order to further promote tourism in Karnataka, the state tourism department will target high-end tourists. Apart from traditional international markets like UK and France, it has planned to target new markets like Japan, Spain, Scandinavian countries, South American countries like Brazil and Argentina within the next three years. In the domestic market, the state tourism department will target major source markets like Mumbai, Ahmedabad, Pune, Kolkata, Chennai and other metro cities.

Karnataka Tourism plans to host certain important events in Bengaluru. The state tourism department is also planning to promote Wine Tourism for which it has identified few potential wine producers in Karnataka to develop this segment. With the need to develop manpower in the industry, the state tourism department is also planning to train about 3,000 people through Institute of Hotel Management (IHM) to increase efficiency and offer quality services to tourists. Furthermore, Reddy added that the state tourism department will introduce ‘Green Police’ at 30 selected destinations in the state. Green police is an additional security force in which ex-service men have been employed. The security force works closely with the local police to ensure safety and guidance to tourists.